It’s bright, but it’s really not that bright. Being a blue LED light, it’s visible wavelengths are not the best at transmitting a distance(short and intense, I guess like Orion). It is better suited up close and has more of a “bloom” or “atmospheric” look. If it was white, yellow, orange or something like that with the same lumens/candlepower it would be a different story.
As an aside, I wouldn’t be too surprised if that strip can be programmed RGB with different color outputs(think those bulbs on the Effie tower during winterfest). While it’s possible, I don’t think it’s likely(a picture from an unauthorized source makes the bulb housing look clear so it could have individual semiconductors of color or just the blue). Hopefully, it’s a question that is entertained or we eventually find out by what we see.
While I’m thinking of it, I’m sure that the blue housing is transmitting light and adding to that diffused look.