Their most recent marketing was buy a 2018 season pass and get 2019 for free. Same offer as most of Cedar Fair, just marketed the other way around.
The Beach was very clear that they had a very successful Holiday Fest in 2005 with how Winterfest was blundered. All it did was draw attention to theme park Christmas events. All really was was a ploy to market season passes.
The Beach has a million coulda-woulda-shoulda scenarios that you can discuss all day for the Beach being successful. It comes down to several umbrella issues:
-Customer service, as @Outdoor Man states, they’ve had some leadership members that were both PR and HR nightmares. If you look at the reviews of the location you will see nothing but negative reviews about one specific person who was at the helm for several years.
-Employee issues, see also the statement above. Staffing there is very difficult. Lifeguards make a killing compared to their peers in the industry. This is because the job is tough and often boring. Both KI and GWL pay their guards very well for this reason and still have staffing issues. The Beach paid just over minimum wage. I visited in the middle of summer and they could only open 3 rides at a time because they just didn’t have a staff. That doesn’t even include the revolving door that was all of the management positions. Again, see the above bullet point.
-Facility issues, things like an overload of leaves in the pools, decks that should have been replaced years ago, “real sand” that was years old, packed down, and rock hard. Often pumps would go bad and they’d run 2 or 3 slides off of one pump when they should each have their own. That’s why people are getting stuck on some slides, including at the top of the iconic Cliff.
-Stooged off opportunities. When the park reopened they had to make several desperate calls to get members of the media to come out for its media day. Why? They FORGOT TO MAIL OUT THE INVITES. You can’t make this stuff up. They also were unsuccessful in garnering the correct media attention for Beach Mountain. Their former PR, a woman named Nancy, did several live hits out of Dayton. She just didn’t have the contacts to do the same in Cincinnati. No one’s coming to your water park from Dayton.
-Broken promises - The park’s first GM of the Adventure Holdings era was a man named Ralph Valardo. Good guy to have around. Well connected. He went on every news station and talked about their two new attractions for 2014: a Soarin’ Eagle Zip Line and a mat racing slide. The zip line opened in 2014 (an up charge, no less) and they seemingly forgot about the mat racer until late into the 2015 season when it finally opened.
-Marketing - I’m not going to sit here and write a hindsight marketing plan for them, but it’s pretty telling when the average person in Cincinnati doesn’t know that The Beach had reopened years ago.