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KI commercial


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Well I've seen the KD ads for this season & they did a lousy job with it by taking the SF approach & using footage from other parks(mainly KI) so I swear why can't they get it right for a change & just shoot the ads at the park they're trying to market?

a. It costs too much.

b. The target market, with very, very, very few exceptions, doesn't care.

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Because most of the park going public thinks a roller coaster is a roller coaster is a roller coaster. Those who would notice the difference are probably already going to go or not go to a particular park, and accurate depiction of a coaster they already know about in detail isn't going to influence their decision one iota. That being the case, why bother?

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Not to mention that these commercials are likely not produced by KI or Cedar Fair themselves, but their ad agency. And their ad agency likely does not know as well as many on here do, which rides belong to which park.

I too saw the same Kings Island commercial tonight on tv, on two different channels within thirty minutes time.

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