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OFFICIAL: Cedar Fair Pairs with Coke


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Turns out Coke Is It!

Today Cedar Fair announces a comprehensive partnership agreement extending regional product introductions, multichannel marketing, and new product introductions. The ten year agreement exploits the captive audience asset and demonstrates the new FUN management team understands the value and concept of consumer switching costs.

Take a look here for more details:

http://www.ariva.de/...Sponsor-4313709

This announcement confirms my earlier analysis:

"Given changes in the corporate sponsorship recruitment, I would be surprised if FUN was not looking to best the beverage contract. Parks possess an asset which can be exploited in selection of products such as soft drink vendors--the concept of the power/value of product introduction to captured audiences. Essentially a park can "force" a consumer to try a different product. This is why drink companies are so eager to sign amusement parks. They can introduce new product whilst at the same time locking out competitors opportunities for product introduction. It is knowledge of this value which allows a park to effectively push for lucrative contracts. One can seriously doubt former management at Cedar Fair fully understood this dynamic or viewed it as an asset."

No doubt Pepsi choked on this news as it took the big gulp and digested the bitter elixir.

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Either brand at $3+ per bottle is ridiculous.

The choice is simple. Don't buy the product if it is at $3.00 per bottle and see how fast the price comes down. If there is a steady drop in sales of bottle soda, the price will come down. As for beer at that high price, it is priced to prevent people from chugging beer after beer and getting drunk and rowdy. The higher the cost for beer, the less people will buy. People don't go to parks to down beer after beer. They go to have a good time. Now if they want to go after their day at the park and down a few brews, then more power to the, just don't drink and drive afterwards or you will be stopped.

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