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Leland Wykoff

Kings Dominion and Busch Gardens Williamsburg Partnership

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Behind the Thrills is reporting a partnership between Cedar Fair's Kings Dominion and Busch Gardens Williamsburg to co-market the parks and region as a family gateway to the Northeast:

 

http://behindthethrills.com/2015/05/kings-dominion-and-busch-gardens-williamsburg-to-announce-partnership/

 

Behind the Thrills indicates the official announcement is to take place tomorrow.  The partnership, involving many tourism agencies, will reportedly include a combination ticket good for both parks.

 

Will be interesting to see the details as they emerge and are expanded upon in Tuesdays announcement. As always, one should read between the lines and pay attention to what is not said.

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It sounds like a good idea that would be beneficial to both parks. If a family was planning on Kings Dominion and has never heard of Busch Gardens Williamsburg (or vise versa) that combo deal is really good advertising. It will be interesting to see how this plays out!

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Ugh.

Whatever misguided soul wrote that page is most likely a magma cum laude graduate of the PR school of stilted, overly excited yet intensely boring school of puffery writing.

I love this industry. I really do.

Yet that page turns my stomach.

Dick Konebels effective, it is not.

Blech.

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It's also on a Cedar Fair-run Accesso site.  Cedar Fair, thus, has taken responsibility for selling the tickets.  In order to sell its competitor's tickets, they definitely need cooperation from BGW/SEAS.

 

That said, it may well be that the tourism group came to the parks and offered this as a suggestion.  Both parks, then, would have evaluated the pros vs. cons and determined it was beneficial to work together (likely after some negotiating).

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Surely, this is one of the leading indicators that SEAS is looking to other park operators to see how they're doing their business, and seeing how they can increase their attendance.

Granted, Busch as a brand is in a much better place than SeaWorld, so maybe they're trying to make up for the losses at SeaWorld at Busch Gardens.

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