Jump to content
BoddaH1994

Is Kings Island adding a loyalty program?

Recommended Posts

I saw this posted on LinkedIn.  It looks like they are looking to hire a corporate person to oversee a loyalty program. This is following the lead of Six Flags, who implemented a program this year.

Kings Island previously had a loyalty program called FUN Perks in 2012 that garnered points for attendance, purchases, and games. It did not return for the 2013 season.

https://jobs.cedarfair.com/job-detail/9060187/marketing-crm-loyalty-rewards-manager-charlotte-nc/

  • Like 1
Link to post
Share on other sites

I honestly don't recall FUN Perks. What sort of rewards were offered?

Link to post
Share on other sites

Years ago my daughter and I were in the park and after buying lunch and scanning Gold Pass we 'earned" a free ride for 2 on the Go-carts that have since been removed. Just little things like that and discounts for food and games. I "earned" a free flight on EXtreme Skyflyer once, that was cool.

  • Like 1
Link to post
Share on other sites
40 minutes ago, Outdoor Man said:

HIgh perceived value... low cost:

  • Beast Back Stage Tour
  • Soft Drink
  • Front of the Line 
  • Cotton Candy
  • Percentage off purchases.

Here’s a walk down memory lane. This is an actual marketing brochure of the original Fun Perks in 2012.

 

9C86072D-FE58-47BC-BB47-D7F66A56BD6E.jpeg

  • Like 2
Link to post
Share on other sites

Not too shabby! How much did they give you for "In park cash?" 

Link to post
Share on other sites
1 hour ago, Joshua said:

Not too shabby! How much did they give you for "In park cash?" 

I don't think that ever actually happened.  The program never truly came out of beta. 

Prizes i remember getting (and I got all of them) were:

Free BAG admission

Free FL+

Discounted BAF

Discounted FL+

Free Games

50% off merch

Drink wristbands

(maybe) Food Discounts

There may have been other things like free Skyflyer or something, but I never opted for it.  I also don't recall having the opportunity for VIP fireworks viewing, but it was a long time ago.

Link to post
Share on other sites
15 minutes ago, BoddaH1994 said:

I don't think that ever actually happened.  The program never truly came out of beta. 

Prizes i remember getting (and I got all of them) were:

Free BAG admission

Free FL+

Discounted BAF

Discounted FL+

Free Games

50% off merch

Drink wristbands

(maybe) Food Discounts

There may have been other things like free Skyflyer or something, but I never opted for it.  I also don't recall having the opportunity for VIP fireworks viewing, but it was a long time ago.

It was still in testing stages when it stopped. I have many artifacts and souvenirs from that program, as in my opinion, it was pretty cool.

Glad to see it’s being revived. Question is how many bonus points do you start out with if you buy a meal deal and drink plan?

Link to post
Share on other sites
1 hour ago, gforce1994 said:

It was still in testing stages when it stopped. I have many artifacts and souvenirs from that program, as in my opinion, it was pretty cool.

Glad to see it’s being revived. Question is how many bonus points do you start out with if you buy a meal deal and drink plan?

That is what is going to be very, very interesting.  For a lot of Season Pass holders most of the cost of the season is front loaded, so they wouldn't really have a lot of way to accrue points except for attendance, games, and merch. 

  • Like 1
Link to post
Share on other sites
1 minute ago, BoddaH1994 said:

That is what is going to be very, very interesting.  For a lot of Season Pass holders most of the cost of the season is front loaded, so they wouldn't really have a lot of way to accrue points except for attendance, games, and merch. 

I bet games and mech is where they need to increase per caps on us pass holders. That might be their target?

  • Like 3
Link to post
Share on other sites

Maybe for those with the meal and drink plan they'll give you points every time you actually use it? And I would assume attendence would work the same as well. The real question here is would there be a difference between passholders? Like if you had a platinum pass, would you have one grand total of points from any park you visit that could be redeeemed across all CF parks? Or would you have a seperate point total for each park that was only good at that specific one? I would definitely prefer option 1 here, but depending on how they rolled it out it might not happen until the program (with success) existed at every park.

Link to post
Share on other sites
3 minutes ago, IndyGuy4KI said:

I bet games and mech is where they need to increase per caps on us pass holders. That might be their target?

Maybe, but it also makes me wonder if there will be a perceived value to it. When it’s food and stuff where  people think they’re getting value for something they’d buy anyway (but end up spending more) it’s usually more successful. I guess all it takes is for people to make a few purchases they wouldn’t make in order to make it work.

Link to post
Share on other sites
16 hours ago, IndyGuy4KI said:

I bet games and mech is where they need to increase per caps on us pass holders. That might be their target?

Yeah, I don’t think Games where caps need to be increased, as they certainly are affordable and winnable. 

F7F650C7-1674-4978-AB5B-FE5556E87E9F.jpeg

Link to post
Share on other sites

I think loyalty programs are a win win for the park and their gold pass holders. Guests spend money and parks give out inexpensive perks and the cycle continues. 

Some rewards I'd like to see implemented are discounted bring your friend tickets, Fast Lane tickets, discounted merch, exclusive behind the scenes tours, discounted/free canopies at Soak City, etc.

I even think it would be cool if there was something for exclusive perks for Platinum Pass holders who accumulate a certain amount of points where pass holdets could get discounts on resort and hotel stays, behind the scenes tours, vip experiences etc.

  • Like 3
Link to post
Share on other sites
1 hour ago, SonofBaconator said:

I think loyalty programs are a win win for the park and their gold pass holders. Guests spend money and parks give out inexpensive perks and the cycle continues. 

Some rewards I'd like to see implemented are discounted bring your friend tickets, Fast Lane tickets, discounted merch, exclusive behind the scenes tours, discounted/free canopies at Soak City, etc.

I even think it would be cool if there was something for exclusive perks for Platinum Pass holders who accumulate a certain amount of points where pass holdets could get discounts on resort and hotel stays, behind the scenes tours, vip experiences etc.

What do you mean by points? I'm assuming you get a point per visit and that determines the loyalty perks? Also, has anyone gotten any this year? I haven't seen any emails about them

Link to post
Share on other sites
34 minutes ago, IceePirate said:

What do you mean by points? I'm assuming you get a point per visit and that determines the loyalty perks?

Like points based off of transactions if you show a gold/platinum pass. For example if I buy a $4 Coke I earn 1 loyalty point  If I buy say a $50 souvenier I'd earn 13 points, and so on. The idea is to encourage in park spending by rewarding guests with things that cost the park little to no money to produce.

Link to post
Share on other sites

^^ That was basically the FunPerks system from 2012. There were no visible points, but you earned rewards based on your visits and especially your in-park spending.
 

I don't know if it will involve rewards, but I expect a push to increase spending next year since passholders will be essentially getting the season for free. I'll be more likely to drop money on something random having not really paid for admission (or dining/drinks).

 

  • Like 3
Link to post
Share on other sites
3 hours ago, SonofBaconator said:

Like points based off of transactions if you show a gold/platinum pass. For example if I buy a $4 Coke I earn 1 loyalty point  If I buy say a $50 souvenier I'd earn 13 points, and so on. The idea is to encourage in park spending by rewarding guests with things that cost the park little to no money to produce.

Heh, that's not how it works now. I've spent $3k on merch from KI/CP in 2020 and haven't seen anything yet

Link to post
Share on other sites
54 minutes ago, malem said:

^^ That was basically the FunPerks system from 2012. There were no visible points, but you earned rewards based on your visits and especially your in-park spending.

I thought there was a page where you could go to see how many points you racked up

Link to post
Share on other sites

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.
Note: Your post will require moderator approval before it will be visible.

Guest
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.


  • Recently Browsing   0 members

    No registered users viewing this page.

×
×
  • Create New...