Camp Snoopy is new for 2024. What efforts has the park made to ignite interest, excitement, and anticipation since the August announcement? There's a lack of news stories, social media buzz, and blog features about the new ride, about Camp Snoopy, and all there will be for families to do.
Why didn't the Kings Island communications team capture a momentous occasion -- the groundbreaking for Camp Snoopy -- by photographing General Manager Mike Koontz alongside Snoopy and Charlie Brown, all sporting hard hats and holding shovels, and subsequently share this captivating image with the Associated Press?
By capturing that photo, and including a cutline such as, "Snoopy, Kings Island's EVP/GM Mike Koontz, and Charlie Brown make history at the groundbreaking ceremony for Camp Snoopy at Kings Island Amusement Park in Mason, Ohio. The park's award-winning kids' area is set to unveil this exciting addition in spring 2024," they could have secured extensive earned media coverage across news outlets spanning Ohio, Indiana, Kentucky, West Virginia, Pennsylvania, Tennessee, and beyond.
Nobody at the park or corporate team is going to notice missed opportunities like this because people outside of PR can't really judge how well a PR person is doing because they're so out of the scope.
Camp Snoopy is geared for storytelling. Hoping to see some stories soon across all communication channels!