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For an example of how Cedar Fair missed an excellent opportunity to expand the Nickelodeon license it received in the purchase of the Paramount Parks franchise, please this excellent article by Thomas Lee in today's Star Tribune: http://www.startribune.com/blogs/130570388.html The article examines how the Nickelodeon characters have new fresh life and the limitations of the Camp Snoopy concept. Recall Mr. Kinzel saw no value in the Nickelodeon license and let it expire. The Mall of America attributes much of the 9.4% gain in total mall sales to the Nickelodeon Universe which replaced Camp Snoopy, a Cedar Fair property. It is doubtful incoming CEO, and current president, Matt Ouimet would have made the same blunder as Kinzel in letting these valuable brands slip through the fingers of Cedar Fair. The Star Trek license, which was part of the Paramount acquisition, was also terminated by Mr. Kinzel. Penny wise, and pound foolish.
