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Seeking Alpha: Six Flags takes AI into its theme parks as part of a planned digital transformation

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“Six Flags (SIX) highlighted that its new website will leverage AI, including personalization and a new upcoming loyalty program. Missi Six, the company's new digital concierge powered by Generative AI, will debut on the Six Flags (SIX) app and website.”

Seeking Alpha: https://seekingalpha.com/news/4095772-six-flags-takes-ai-into-its-theme-parks-as-part-of-a-planned-digital-transformation

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With the pending merger, makes you wonder why CF switched passes from platinum to all park passport and the investment in that changeover and now decided to invest in FunPerks knowing that SIX probably has better systems in place.  Unless their due diligence showed that SIX was a better forward facing program, but sucked behind the scenes so they were testing this platform for when SIX is rolled up into it?

If next year we are using SIX passholder software and moving to the tech SIX uses for other things, what a waste of resources spent the past year by CF.

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