I'd bet my life that's not true. This isn't the 1980's lol, Holiday World is big time. They're probably 4-5 times the size they were just 20 years ago. I do understand that they don't appeal strongly to the Ohio market because of the Kings Island dominance there, but they hit southern Indiana, southern Illinois, Kentucky, Tennessee, and the St. Louis area hard with advertising. I don't know what percentage of KI's visitors are from Indiana, but 95% of those people have heard of HW for sure, and probably 90% of their Kentucky and east Missouri visitors have too.