To preface, I am an associate working in Kings Island's Public Relations Department, reporting to Chad Showalter. After witnessing the reaction and response by my department to the tragic events that occurred that night, I am simply appalled and ashamed to have been a part of such a response. If Brad would like to ban me or delete this post, I understand. It doesn't shine the park and its leadership in a positive light and this site, after all, is a fan site. However, if you choose to let this stay, please read on for a window into how Kings Island's PR department operates.
I will be remaining anonymous to protect my position, however it is likely I will be resigning soon. If you would like proof of my position in the department, I have attached screenshots of me logged into our X handle. If you still choose not to believe me, that is your right, but I still feel the need to get this out.
Around 8:15 that night, I got a call from Chad Showalter himself (as others did) asking me to come to the park immediately to figure out how to deal with the media in light of a major incident. I wasn't told what it was but I threw some clothes on and rushed to the park. Luckily I only live ten minutes away but others with longer commutes arrived up to thirty minutes later. We all went into a meeting room in the leadership building (adjacent to the operations building) and were soon briefed on the situation. We were told a man was critically injured after being struck by Banshee, and that the media was already reaching out for questions. Chad put each of us on a different method of communication, such as emails, phone calls, and social media messages.
This was when things started to get strange. Chad, who had just told us the severity of the incident, told us to play it down and tell the local media that he seemed to have "walked away" from the incident. One of my colleagues told him that the media would find out eventually, but he wouldn't have it. He told us to think about the present, or upper leadership would be on him. So, that's what we did. We gave the media the spiel he gave us, saying that the situation seemed to be under control and that the guest walked away. You will see and probably have seen that when the media initially picked up the story this is what they reported.
Of course we were given pushback by some members of the press, as they had heard the fire/ems radio firsthand. We told them that was all we knew. As all of us juggled the chaotic situation, Chad sat in his office, door closed. We were left wondering what exactly he was doing to remedy the situation, as we were the ones doing everything. We stayed through the night, fielding calls, emails, and messages locally and from across the country. We left around 5 AM, just before the local media would begin their morning news programs.
I returned to the office at 9 AM, as per my schedule. The day started as normal, with a heightened sense of tension in the air. For all we knew, Chad had never left his office. His door remained closed. At 1 PM, he walked into the office. I figured he was returning from lunch. This wasn't true. He had left around 2 AM the night before and came in late today to get more sleep. Meanwhile we were doing damage control and providing the same story we had provided the night before. I was astonished at this. He arrived with updated instructions on how to interact with the media. Our new command was to say "no comment" to every request.
The next day, we got a taste of what it was like to be on Chad Showalter's bad side. He came in at his normal hour as scheduled, this time fiery and explosive. He called a meeting. We were then told there was a leaker, maybe two. Some employees who spoke to the media. He was obviously infuriated that his damage control had blown up into pieces. We were demeaned in ways I had never been before in my entire professional career.
He retreated to his office, this time the door remained open, leaving his fiery conversations loud and clear for all to hear. He was talking to people named Dustin and Bonnie, I'm not sure who these individuals are, but I'm led to believe via context that they have something to do with operations, perhaps rides in particular. He barked commands at them. He told them to find the culprit at all costs, and bring them to him. When they seemed to pushback, his voice grew in anger, barking more commands and threats at the poor associates on the other line.
The talk around the office now is a search is on for the leaker(s). I hear that supervisors at Banshee are talking to their associates individually, asking them if they were the ones who interviewed. So far, as far as I can tell, no one has been caught. But if someone is, I feel bad for what they're about to endure.
To this day, we have not posted a statement on any form of social media. Not even an acknowledgment. After a similar incident at Cedar Point, they tweeted that an accident happened and that their hearts went out to anybody affected. Why couldn't we have done that? It all comes down from Chad, and his fragile ego. He bans people from the park at will, with no regard to who they may be. He is a person who has little morals and no respect for the park he was hired to represent. This disastrous response is not surprising to many within the department. His attitude has been this way for quite some time, now it's just out in the open.