The Interpreter Posted November 26, 2007 Share Posted November 26, 2007 Six Flags and STARBURST® Expand Strategic Marketing Alliance STARBURST Thursday Night Concert Series Expands to Partnership to now include Ride Sponsorship Nov. 26, 2007 04:53 PM NEW YORK, Nov. 26 /PRNewswire-FirstCall/ -- Six Flags today announced that STARBURST® will renew its sponsorship of Six Flags' Thursday Night Concert Series, and expand the show schedule into the Dallas market at Six Flags Over Texas. Under the expanded agreement, STARBURST will also become the title sponsor of all Tornado Water Rides and Splash Zones at all Six Flags theme and water parks. The STARBURST® Thursday Night Summer Concert Series will run each Thursday night, beginning May 29 and continue through August 21 at multiple Six Flags parks. Concerts will feature top recording artists such as actress and pop singer-sensation, Raven Symone. The participating Six Flags parks include Six Flags America in Washington, DC; Six Flags Fiesta Texas in San Antonio, TX; Six Flags Great Adventure in Jackson, NJ; Six Flags New England in Agawam, MA; Six Flags Over Georgia in Atlanta, GA; Six Flags St. Louis and Six Flags Over Texas in Arlington. Six Flags will continue to offer STARBURST® VIP seating sections for each concert, available to a limited number of guests who purchase STARBURST® Fruit Chews in the park that day. STARBURST® and Six Flags will also team up to offer a national sweepstakes promotion with various prizes including free downloads, tickets, meet and greets with talent at Starburst® concerts and music prizes. "The Starburst® Thursday Night Concert Series morphed into must-see programming for families and teens alike in 2007 and we're pleased to be able to expand the franchise into Six Flags Over Texas next season," said David McKillips, Vice President of Corporate Alliances. "Our partnership with the STARBURST® brand highlights the experiential advertising opportunities that uniquely exist at Six Flags." "We are thrilled to continue our relationship with Six Flags and support the STARBURST® Thursday Night Summer Concert Series for its second year," said Michele Kessler, vice president marketing, Masterfoods USA. "The series provides a unique platform to reach our fans and promote the summer season as the perfect time to enjoy STARBURST® with friends and family at the park and beyond." About Six Flags, Inc.: Founded in 1961, Six Flags, Inc. is the world's largest regional theme park company, operating 21 parks across the U.S., Mexico and Canada. Six Flags, Inc. is a publicly-traded corporation headquartered in New York City. About Masterfoods USA: Mars Snackfood US is the United States snack operations of Mars North America. With more than $7 billion in annual sales in the U.S., Mars North America includes food, snack and pet care segments, which are a symbol of excellence for quality brands. Headquartered in Hackettstown, New Jersey, Mars North America employs more than 12,000 associates in the United States, with 54 facilities nationwide. Mars Snackfood US includes some of the world*s favorite brands such as DOVE® Brand Chocolate, M&M'S® Brand, MILKY WAY® Brand, SKITTLES® Brand, SNICKERS® Brand, STARBURST® Brand, 3 MUSKETEERS® Brand, TWIX® Brand and more. Additional popular brands in the petcare and food segments for Mars North America include UNCLE BEN'S® Brand, PEDIGREE® Brand Food for Dogs, and WHISKAS® Brand Food for Cats. Please visit mars.com. Six Flags, Inc. Web site: http://www.sixflags.com/ http://www.mars.com/ #30# Quote Link to comment Share on other sites More sharing options...
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