...Once guests arrive, Litton wants them to be treated properly. The company has invested a lot into retraining employees on everything from making guests feel welcome to dressing appropriately. Now when you step onto a roller coaster, an employee does more than simply check your restraints to make sure you are secured properly. He'll also ask you how your day has been, suggest other rides to go on, and direct you to where you can get some ice cream if it's hot out.

It's a big shift from the days when the park mainly promoted its rides. That was four or five years ago when theme parks suffered from what those in the business call 'rollercoasteritis.'

“It’s one of the things that got the company in trouble,” said Litton. “Our new CEO, Mark Shapiro, says they [the previous management] got addicted to roller coasters. Everyone had to have the biggest, the fastest, the most loops, the most negative Gs, the most inversions. And, quite frankly, roller coasters are expensive.”...

http://www.businesswest.com/details.asp?id=2106

I think it's a good thing to focus on things that draw everyone else to amusement parks. I think Kings Island has a good mix of coasters now, and can now concentrate on bringing back things that make people want to visit; like nice music and such. -Tb, who just won't leave that music thing alone...