It looks like Six Flags is trying something new in the way of advertising. I must say this is a great idea, since many thousands of children use this website... And I'm not skipping my reading, I use this website to study for tests and discussion groups.

SparkNotes: Today's Most Popular Study Guides

Uh...Six Flags is not the sponsor of this contest. See:

...2. Sponsor: SparkNotes, LLC, 76 Ninth Ave, 9th Floor, New York, NY 10011.

Administrator: ePrize, LLC, One ePrize Drive, Pleasant Ridge, MI 48069....

...16. No Implied Endorsement: The names of individuals, groups, companies, products and services mentioned herein, and any corresponding likenesses, logos and images thereof reproduced herein, have been used for identification purposes only and may be the copyrighted properties and trademarks of their respective owners. The mention of any individual, group or company, or the inclusion of a product or service as the prize, does not imply any association with or endorsement by such individual, group or company or the manufacturer or distributor of such product or service and, except as otherwise indicated, no association or endorsement is intended or should be inferred....

Pay particular attention to that last sentence!

http://www.sparknote...k/2010/official

If a local church gives a Cadillac as a prize, that does not mean that Cadillac is marketing itself!

If this is not a marketing move by Six Flags, then why does the website have a Six Flags border?

Was this a least part of the agreement?

Six Flags may have provided the prize in exchange for advertising...or the sponsor may have paid for it. As indicated in Item 16, the Six Flags logo may or may not have been used with the permission of Six Flags. Regardless, if Six Flags was paid for the prize, then the trademark usage is fair use. If not, it was doubtless part of any agreement between the sponsor and Six Flags. There may not have even been such an agreement. I can run a contest tomorrow and give a prize of a week at a Hilton Hotel...with or without Hilton's permission. I won't be, but I could.

That's the first sentence of Item 16...