July 1, 201016 yr http://www.4-traders...pcric-13407825/ Cedar Fair has begun integrating mobile into its overall marketing initiatives including traditional and non-traditional channels. The parks, which include Kings Island, Kings Dominion and Dorney Park, among others, are promoting their mobile clubs via Facebook, radio, email newsletters, and in-park signage. These channels leverage the power of Hipcricket's hyperlocal 6.0 platform and prompt current and potential park visitors to opt-in and receive special offers from Cedar Fair and their local amusement parks. Cedar Point – the flagship park in the Cedar Fair system – will be rolling out its mobile strategy in July. Many have asked for it, and now it is here. Good things just take some time...
Create an account or sign in to comment