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CF Launches Mobile Visitor Initiatives with Hipcricket


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http://www.4-traders...pcric-13407825/

Cedar Fair has begun integrating mobile into its overall marketing initiatives including traditional and non-traditional channels. The parks, which include Kings Island, Kings Dominion and Dorney Park, among others, are promoting their mobile clubs via Facebook, radio, email newsletters, and in-park signage. These channels leverage the power of Hipcricket's hyperlocal 6.0 platform and prompt current and potential park visitors to opt-in and receive special offers from Cedar Fair and their local amusement parks. Cedar Point – the flagship park in the Cedar Fair system – will be rolling out its mobile strategy in July.

Many have asked for it, and now it is here. Good things just take some time...

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