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SIX Q1 Conference Call Set


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  • 2 weeks later...

There is no question that Six Flags is in much worse financial shape than Cedar Fair. Neither is exactly blue chip these days...Do note that Six Flags DID release its attendance figures year over year...which FUN refused to do. When asked about it near the end of FUN's conference call, the company representative got rather testy, and pointed out the figure was so small as to be "not good information." (which probably but not necessarily means attendance was not up...)

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Notes from today's Six Flags conference call:

* Positive start to this year...attendance, revenue and spending are all up.

* The Atlanta kids park (American Adventure), Kentucky Kingdom and Six Flags America are all opening later this year.

* Group sales are steady and up in the single digits.

* There is a huge spike in one day attendance tickets sold on line.

* Special value pricing in many markets, everyone pays kids price for tickets bought on line...driving up one day attenders, who stay longer and spend more than season passholders. When bought online, CRM data is captured and less time is spent in line, starting the day out with a good experience rather than waiting to buy a ticket.

* Typically, SF sells 2,000,000 season passes, half way there right now.

* Season pass sales are on track, but season pass attendance is down about 15 percent, but one day ticket attendance is up fifty percent.

* At Six Flags Over Texas, attendance by those who drive 51-100 miles to get to the park is up 11%. 75% of attendance at that park comes from within 100 miles.

* At Six Flags Great Adventure, during spring break, attendance was up 33% for those who drove 51-100 miles to get there.

* Spending is up, driven by three goals:

* better service

* faster thru-put

* brand recognition (Papa John's, etc.)

Doing these three things results in guests who stay longer and spend more

--Clean parks, guest conduct code, close to home and new capital also contribute to the value message.

* The Fourth of July is on a weekend this year, not mid-week, and that should help dramatically in Q3.

* International growth is being pursued hot and heavy, nothing to announce at this time. Corporate alliances on track to the announced $51 million. Currently working with Chrysler on something to be announced soon.

* Mark Shapiro, who sees himself as a thrill seeker, wouldn't ride the X2 ride at Magic Mountain!

* Thomas The Train will be in every park eventually, and look for something coming in regards to Bob The Builder.

* Over 500,000 people in attendance were lost chainwide last summer after the "unfortunate Kentucky accident."

* It is Six Flags goal to have a new ride or attraction in every park every year.

* While Cedar Fair is adding shows to improve the guest experience, parks that add lots of shows usually have no new ride or attraction that year, as was the case at Six Flags America last year (it was pretty clear that Mr. Shapiro had listened to the FUN conference call and the reference he made was a thinly veiled reference to Kings Island). At most, Six Flags is substituting one DVD for one live show per park. This year the cost cutting involved 30 inefficient rides or attractions being removed and 10 shows having films substituted for them. (It seems to me there is some backtracking on the DVD thing, probably due to both guest and investor backlash).

* Six Flags Over Georgia has more than 25 concerts this year.

* The three primary goals right now are better service, faster thru-put, and brand name strategy.

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