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Disney By Design: Building A Lifestyle Brand

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Very interesting article. Its amazing how they are trying to shed their mass media culture image and venture into high end consumer products like that. The very thing that made Walt Disney`s movies and parks so successful was their appeal to the mass culture and the middle and working classes. And I am not currently in the market for a $1,400 Mickey t-shirt or a $6,000 chandelier, even if it was patterned after the one that hung in Walt`s own office!

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