Browntggrr Posted March 20, 2013 Posted March 20, 2013 Capitalizing on the popularity of its superheroes at the multiplex, Marvel Entertainment has agreed with Feld Entertainment to bring its characters and stories to a whole new arena—literally. The two companies will collaborate on live-action arena “spectactulars” featuring Spider-Man, Iron Man, the Avengers and the X-Men, who unite to defend the Earth against the most evil villains in the Marvel Universe. http://www.bizjournals.com/losangeles/news/2013/03/15/marvel-pacts-for-superhero-arena.html Quote
bkroz Posted March 20, 2013 Posted March 20, 2013 A distinctly Disney decision! I imagine my six year old cousin being absolutely in love with this. Quote
jzarley Posted March 21, 2013 Posted March 21, 2013 Disney "synergy" at its very best :-) And, I'm guessing pretty successful--I used to work a few blocks from Nationwide Arena in Columbus and nothing would screw up traffic worse than when "Disney on Ice" was in town. 1 Quote
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