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Blackstone Becomes World's #2 Amusement Operator


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Blackstone has announced the acquisition of the Tussauds Group, and its intention to combine those assets with its Merlin Entertainment division. This will create the second largest (after only Disney) "visitor attraction" company in the world:

http://www.blackstone.com/news/press_releases/03-05-07.pdf

This acquisition will combine the Tussauds wax museums, the Legoland Parks, Alton Towers, the "London Eye" giant wheel, and several other attractions under one corporate umbrella.

I've said it like a thousand times before, but I'm willing to bet that Blackstone was a substantial bidder during the Paramount Parks auction. The reported purchase price of Tussauds ($1.9B) is nearly $700M more than the winning bid for Paramount Parks...so, they definitely had the resources necessary.

If you combine Blackstone's lodging holdings (inlcuding owning a few substantial chains like La Quinta and Extended Stay America), with their entertainment attractions, they're quite the major global player in travel & leisure!

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