Can't believe this topic is still alive over a year later.. CRAZY! I had no idea they were displaying the screen electronically, but I don't think they would try to jack the price up on busy days, as SOMEONE would notice and if the news got ahold of the info KI food service would look very bad. I agree that lowering the prices would likely increase the demand for food, but KI sets those prices for a reason. They must maximize their total revenue by charging ridiculously high prices.