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A Soft Summer For Theme Parks

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Attendance at Disney’s (DIS) Walt Disney World increased just 4% in the third quarter of 2007, and attendance at Disneyland resort in California was flat, although revenue did increase 7.4%.

I wonder how they can claim that there was any change to the third quarter of 2007 when we are in the middle of the third quarter right now.

Is there some kind of crystal ball that I don't know of yet?

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That being said, being dismissive of a 4% increase in attendance at WDW or a 7.4% increase in revenue at the Disneyland resort does not inspire confidence in one as a consultant...at least not in my book. I am sure Cedar Fair would be THRILLED with either figure.

^^ I actually thought their fiscal calander could be July 1st to June 30, or another possible fiscal date like you brought up.

But after reading this: Attendance at Disney’s (DIS) Walt Disney World increased just 4% in the third quarter of 2007,, I just dismissed the article and author completely.

Stating the it would be Disney's fiscal 3rd quarter results is one thing, but stating that it is the third quarter of 2007 is another.

Just another member of the print media at it's finest!

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