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Six Flags To Reduce 2008 Operating Expenses


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"Instead, Six Flags said, it will focus on Internet advertising, 'where the teens are.'"

Hmmm...whatever happened to the strategy of attracting families and talking "directly to Mom" as was so widely opined not so long ago? I thought teens were at the root of all the previous SF management's problems? ;)

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Every time I read something good about SF, and start to believe in what they are selling, they turn around and make strategic announcements that dumbfound me. Then they make another announcement that makes me feel better, then they make one like this announcement where I have to wonder what they are doing.

To analyze the going international idea, they have to be kidding right? The international market other than Disney Paris, is something that even Disney with all of their cash reserves, and ideas and networking hasnt even harnessed yet. And SF, the $2 a share SF is wanting to pursue THAT? Do they honestly think they can do any better nationally than what Disney and Universal have been trying to do? Mad props for trying if that is their goal, I just don't see it going well.

I don't follow Six Flags enough to even guess at how to fix their problems, nor am I qualified, regardless of my opinion to do so, however something tells me that this isn't their fix.

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You have to remember that the US park market is going to be coming into an up swing soon, as it always does in a cycle. Outside the US, the market is very strong, always has been and does not go in cycles like the US. Also, unlike the US, the market outside of the US is big money even for the small parks. That's why you see small parks like the one listed below put in major investments without even thinking twice. From what I see SF is just trying to tap into that money. (A little late if you ask me, after all a certain medium sized park just sold to a European co. in a move that I thought was brilliant.)

http://www.rcdb.com/pd372.htm

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Some interesting info in their analyst presentation... First of all, I think it's interesting that they compare their annual attendance with each of the major professional sports, but not with similar venues. Secondly, it's pretty clear that management considers in-park advertising as the major vehicle for revenue growth, instead of through park operations. (A concept that I think really does have some merit...) Just as television, radio, and print entertainment exists only (from a business perspective, anyway...) to sell advertising, it seems that management views the parks as just a different "flavor" of the entertainment advertising model.

It's interesting how dramatically different the management of SF and CF seem to think about the industry...

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To me, the 50-60 million cut backs are a last ditch effort since I believe 2008 is Shapiro's last year to right the ship. I could be wrong about that though.

It's funny to people for them to say they want to focus on internet sales and teens considering that they were trying to make SF a more family friendly park. As far as I know, most of their season pass sales comes from that crowd of teens anyways. So, it makes sense to do what they are saying.

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Every time I read something good about SF, and start to believe in what they are selling, they turn around and make strategic announcements that dumbfound me. Then they make another announcement that makes me feel better, then they make one like this announcement where I have to wonder what they are doing.

To analyze the going international idea, they have to be kidding right? The international market other than Disney Paris, is something that even Disney with all of their cash reserves, and ideas and networking hasnt even harnessed yet. And SF, the $2 a share SF is wanting to pursue THAT? Do they honestly think they can do any better nationally than what Disney and Universal have been trying to do? Mad props for trying if that is their goal, I just don't see it going well. . . .

http://www.kippreport.com/article.php?arti...d=889&day=1

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Every time I read something good about SF, and start to believe in what they are selling, they turn around and make strategic announcements that dumbfound me. Then they make another announcement that makes me feel better, then they make one like this announcement where I have to wonder what they are doing.

To analyze the going international idea, they have to be kidding right? The international market other than Disney Paris, is something that even Disney with all of their cash reserves, and ideas and networking hasnt even harnessed yet. And SF, the $2 a share SF is wanting to pursue THAT? Do they honestly think they can do any better nationally than what Disney and Universal have been trying to do? Mad props for trying if that is their goal, I just don't see it going well. . . .

http://www.kippreport.com/article.php?arti...d=889&day=1

As intolerant of a country as Saudi Arabia is; it's sad so many companies choose to do business there.

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Every time I read something good about SF, and start to believe in what they are selling, they turn around and make strategic announcements that dumbfound me. Then they make another announcement that makes me feel better, then they make one like this announcement where I have to wonder what they are doing.

To analyze the going international idea, they have to be kidding right? The international market other than Disney Paris, is something that even Disney with all of their cash reserves, and ideas and networking hasnt even harnessed yet. And SF, the $2 a share SF is wanting to pursue THAT? Do they honestly think they can do any better nationally than what Disney and Universal have been trying to do? Mad props for trying if that is their goal, I just don't see it going well. . . .

http://www.kippreport.com/article.php?arti...d=889&day=1

Ok, so I somewhat stand corrected, the market is obviously huge. My point was that Disney has done little with their properties in Tokyo and Hong Kong to take the foreign nations by storm. I am simply wondering, how Six Flags thinks that they can capitalize on foreign markets that the almighty powerful Disney so far has seemingly failed to take advantage of, aside from Paris? I am a firm believer in Disney's famous quote, "If you dream it, you can achieve it", so as I said earlier kudos to them for at least trying, I would do it. I just still have to wonder if that particular company can pull it off.

The one reason I think it would work is purely philosophical, The company is ready for a reform period. They are just about to the point where anything they do, almost has to work, just due to things in life seeking balance. This could be what history will recognize that pulled them out of their hole.

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