Jump to content

Disney By Design: Building A Lifestyle Brand


Recommended Posts

Very interesting article. Its amazing how they are trying to shed their mass media culture image and venture into high end consumer products like that. The very thing that made Walt Disney`s movies and parks so successful was their appeal to the mass culture and the middle and working classes. And I am not currently in the market for a $1,400 Mickey t-shirt or a $6,000 chandelier, even if it was patterned after the one that hung in Walt`s own office!

Link to comment
Share on other sites

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.
Note: Your post will require moderator approval before it will be visible.

Guest
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

 Share

  • Recently Browsing   0 members

    • No registered users viewing this page.
×
×
  • Create New...