...The idea is to marry a well-known brand with cool game play that encourages deep personalization, creativity, irreverent antics and social interaction. Six Flags’ app lets users create and dress up an avatar known as a Mascot. Then you can make that Mascot dance. The game includes a ragdoll physics engine so that the character movements look realistic. You can set off some dynamite and watch a Mascot splat against a wall....

(includes picture from game)

http://games.venturebeat.com/2010/05/24/theme-park-giant-six-flags-takes-a-ride-into-social-games-exclusive/

Theme park chain Six Flags announced its first social game today, an interactive and competitive game called Six Flags Mascot Park. Users can create their own custom Six Flags mascots that attempt to out-perform others with the goal of being the mascot of a virtual Six Flags theme park. The game uses a physics engine that allows the jointed 2D avatars to realistically "dance" or be affected by explosions. ...

http://www.virtualwo...ocial-game.html

This might get their name out more and might pull people to the park, but I am wondering if the cost will produce a ROI. I am skeptical!

I imagine the maker is paying Six Flags to use the latter's name....