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Posted

Airlines and hotels have been doing similar pricing strategies for years...it's called yield management. I wouldn't be surprised if Disney takes it a step further in the future...charging more for busier times of the year (Christmas, Spring Break), or even for certain days of the week.

Did anyone see the panel discussion that Steven Spielberg and George Lucas did last week where they predicted a similar strategy change in movie ticket pricing? Where a big "tent pole" movie like "Man of Steel" or "The Avengers" would be priced differently than an art house-type film?

Posted

The price increase is only for single day tickets (for now). As the vast majority of those buying park tickets do so via the multi-day option, there is no price increase for the MK.

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