Cedar Fair and Park Advertisement

[Sonofbeast2.0]

Do you think Cedar Fair should, change it's current ways of advertisement or keep them the same, or not even care?

[BoddaH1994]

Each park, for the most part, has their own marketing plans and deals. That's definitely a good thing. What works at KI may not work at Knott's.

Advertisements are a different story. They're very expensive to produce. They convey the same message (with different park-specific deals at the end). Which rides or scenes they show is irrelevant to nearly everybody. It makes very good financial sense to do it this way.

[KIBeast]

I agree Ryan. Mostly, the only people who notice that ride A is located in park B is pretty much the enthusiasts. The GP just sees coasters and other rides and says, "Let's go!" They probably don't even realize that some of the rides they saw in the commercials weren't there.

[bkroz]

Six Flags benefits from a consistent brand in that department. They can produce a commercial that simply says "Go Big! Go Six Flags!" and folks will automatically associate it with their local park.

Even Disney Parks are often marketed and united under the Disney Parks & Resorts banner for advertising purposes, online ads, vacation planning DVDs, etc.

I remember during the Paramount -> Cedar Fair transition, a spokesperson saying that the parks would NOT be labeled "Cedar Fair's _______" because they - correctly - recognized that that brand name didn't have wide recognition. So they removed prefixes and united all their parks with the same typeface logo and consistent marketing. That makes sense. Everything's streamlined in that regard.

I think the GP does notice the wrong rides in commercials. The question is, do they care? Sure they may not be intimately familiar with the park's lineup, but when Diamondback shows up in a Cedar Point commercial, do you really think locals won't notice? Or when Raptor played in a Kings Island commercial pre-Banshee? Of course the GP notices. But yes, it's irrelevant to most.

[KIBeast]

I should have made myself more clear. I wasn't really referring to the locals either. I'm talking about the patrons who come to the park maybe once a season or a couple of times. Those people will probably never know.

[shark6495]

I disagree I really don't think the GP noticed the wrong coasters. Heck most locals couldn't tell you the difference between coasters.

[homestar92]

Most people I know can't really even distinguish a wood coaster from a steel coaster.

Nor, as I recently learned, can my uncle in Chicago, who recently texted me to inform me that Goliath was the best wooden coaster he had ever ridden. But that's another story entirely...

[The Interpreter]

In his defense, that's what Six Flags Great America claims Goliath is.....

[kingsislandfan1972]

Each park is very unique in their own special way, and should be treated as such.

[Merthecat]

I think each park should have their own ads. I see ads for Carowinds occasionally, and think they're sort of misleading because they don't even show rides at the park (with the exception of WindSeeker, of course).