A Strange Promotion

[The Interpreter]

I find this very odd, in a park where one can find very little heart healthy food, you get this. Note also the complete absence of any mention of Cedar Fair!

THIS IS MUCH EASIER TO READ BY CLICKING THE URL.

http://www.prnewswire.com/cgi-bin/stories....04397985&EDATE=

NEW YORK, NY UNITED STATES 04/27/2006

    Let's Just Play Go Healthy Challenge Role Models Report Significant

Progress in Their Quest to Live Healthier Lives as they Reach Halfway Point

                        of the Go Healthy Challenge

  Progress in Conquering Junk Foods Cravings, More Exercise and Efforts to

Improve School Lunch Offerings Featured Sunday, July 30, 8:30 p.m. ET/PT in

                    Latest Installment on Nickelodeon

        Almost 100,000 Kids Sign Up for Challenge at Halfway Mark

    NEW YORK, July 17 /PRNewswire/ -- The next installment of the Let's

Just Play Go Healthy Challenge, Nickelodeon and the Alliance for a

Healthier Generation's miniseries focusing on the real life struggles and

successes of four kids over a five month period in the quest to make their

lives healthier, airs Sunday, July 30, 2006, 8:30 p.m. ET/PT on

Nickelodeon. In addition, Nickelodeon and the Alliance for a Healthier

Generation -- a joint initiative between the William J. Clinton Foundation

and the American Heart Association (AHA) -- announce that Sasha Cohen, one

of the world's most recognized figure skating talents, joins the Let's Just

Play Go Healthy Challenge Advisory Board.

    (Photo: http://www.newscom.com/cgi-bin/prnh/20060427/NYTH101-a )

    In the 12-minute on-air update on July 30, viewers can see how their

favorite Challenger is doing at the halfway point Challenge. "Health

Warrior" Ayesha, has become more active over the past three months and now

incorporates healthy snack alternatives into her diet. In this update,

Ayesha demonstrates how to incorporate her healthy lifestyle into a social

afternoon at the roller skating rink. "Health Activist" Chris continues his

challenge to lead his community to healthier lifestyles, and brings

together a group of classmates to create posters that will raise awareness

in his school about the importance of eating fruits and vegetables. Bianca,

the "Emerging Athlete," puts her training over the past three months to the

test in her first basketball game at a local Boys and Girls Club of

America. And "Barrier Breaker" Wes and his family create a calendar to help

them manage the shared responsibility of food preparation and physical

activities. They also tackle swimming at their local YMCA as another way to

spend active time together.

    In addition, TurboNick, Nickelodeon's online broadband video service

available on Nick.com, will continue to air personal footage from the four

role models personal video diaries after the on-air updates. This streaming

content of the kids takes a deeper look behind-the-scenes of their daily

challenges and conquests. This month, Bianca runs four miles with her local

coach; Wes gets some healthy cooking tips from a local chef; Chris visits

the farmers market and looks for healthy fruits and veggies; and Ayesha

meets with a nutritionist and takes up tennis.

    Halfway through the Let's Just Play Go Healthy Challenge, almost

100,000 kids across the country have registered to take their own

Challenge. Kids can continue to sign up to take the Let's Just Play Go

Healthy Challenge on http://www.nick.com/letsjustplay. Nickelodeon and the

Alliance for a Healthier Generation aim to mobilize kids and their

communities to become more involved. Leading up to Nickelodeon's Worldwide

Day of Play on Sept. 30, local American Heart Association offices, Boys and

Girls Clubs of America, and other campaign partners will conduct outreach

efforts, and various events will take place in select areas. Community

organizations, schools and individuals can participate by visiting

http://www.everythingnick.com and downloading the Let's Just Play Go

Healthy Challenge toolkit for resources that will aid in the planning of

their own events surrounding the Challenge.

    Over the past three months, the Let's Just Play Go Healthy Challengers

have been guided by their local coaches in their hometowns, along with

advice and input from an Advisory Board, which consists of health

educators, role model celebrities, physicians, psychologists and more. This

group formulates a healthy living plan for the kids, and provides support

to them throughout the process, while keeping it fun and maintainable.

    Sasha Cohen, one of the world's most recognized figure skating talents,

recently joined Nickelodeon's Let's Just Play Go Healthy Challenge Advisory

Board. Ms. Cohen will serve as a role model for the four challengers

illustrating how to live a healthy lifestyle and stay active. She joins

other Advisory Board members Stephen Daniels, MD, PhD, Professor of

Pediatrics and Preventive Medicine at the University of Colorado School of

Medicine and AHA volunteer; Russell Pate, PhD, an exercise physiologist at

the University of South Carolina, a Professor in the Department of Exercise

Science and Associate Dean for Research in the School of Public Health, and

AHA volunteer; Brian Saelens, PhD, an assistant professor of pediatrics at

Children's Hospital Medical Center in Cincinnati; Mary Story, PhD, RD, a

Professor in the Division of Epidemiology and Community Health, School of

Public Health, Adjunct Professor in the Department of Pediatrics, School of

Medicine at the University of Minnesota, the Director of the National

Program Office for the Robert Wood Johnson Foundation Healthy Eating

Research program, and AHA volunteer; Reginald Washington, MD, a Clinical

Professor in the Department of Pediatrics at the University of Colorado

Health Sciences Center, the Medical Director at Rocky Mountain Pediatrix

Cardiology, chair of the American Academy of Pediatrics' Committee on

Sports Medicine and Fitness, co-chair of AAP's National Task Force on

Obesity and AHA volunteer; and Romero Brown, Senior Director, Teen Services

for the Boys & Girls Clubs of America, who brings to the Let's Just Play Go

Healthy Challenge campaign more than 20 years of experience in the field of

youth development.

    More information on the Challenge Advisory Board, the role models and

their coaches, healthy tips and guidelines on participating in the Let's

Just Play Go Healthy Challenge, and message boards can be found on

http://www.nick.com/letsjustplay. Kids will now be able to invite their

friends to join the Challenge after registering online, and new flipbook

content, highlighting certain parts of the role model challenge over the

past few months, will debut this month.

    Nickelodeon Magazine has covered the Let's Just Play Go Healthy

Challenge since its inception. The August issue, currently available,

features tips from professional athletes Tony Hawk and Serena Williams for

kids who want to start playing a sport. The magazine has a national

circulation of over one million and is sold on newsstands and through

subscriptions.

    Nickelodeon will also showcase a Let's Just Play Go Healthy Challenge

highlight reel at Paramount Parks around the country, to encourage kids to

visit http://www.nick.com/letsjustplay and take their own Challenge. The

reel will run from August 1 through August 31 at Paramount's Kings Island

in Cincinnati, OH, Paramount's Carowinds in Charlotte, NC, Paramount's

Great America in Santa Clara, CA and Paramount's Kings Dominion in

Richmond, VA.

    The Let's Just Play Go Healthy Challenge will culminate in a

celebration of the kids on-air and all the kids around the nation who have

taken part in the movement to get healthy with Nickelodeon's third annual

Worldwide Day of Play on September 30, 2006. During Worldwide Day of Play,

the network goes dark both on-air and online with only graphics telling

kids to get up, go out side and play. Over the past two years,

half-a-million kids have participated in Nickelodeon's Worldwide Day of

Play.

    About The Alliance for a Healthier Generation

    The William J. Clinton Foundation and the American Heart Association

partnered in May of 2005 to create a new generation of healthy Americans by

addressing one of the nation's leading public health threats -- childhood

obesity. The initiative will focus on preventing childhood obesity and

creating healthier lifestyles for children overall.

    The Alliance aims to target several areas that the group hopes will

spark change and slow the increasing rates of childhood obesity in the

U.S., and encourage healthier lifestyles for young people. The effort will

focus on four key areas: industry; schools, healthcare professionals and

kids.

    For more information on the Alliance for a Healthier Generation, please

visit: http://www.healthiergeneration.org.

    About Nickelodeon

    Nickelodeon is currently in its fourth year of its award-winning pro-

social initiative, "Let's Just Play." In November 2005, "Let's Just Play"

entered into a partnership with The Alliance for a Healthier Generation to

combat the spread of childhood obesity. The three organizations combined

forces on a comprehensive media and public awareness campaign, encouraging

young people to engage in healthy and active lifestyles. Nickelodeon is

using its multimedia platforms and the "Let's Just Play" campaign, working

with the Boys and Girls Clubs of America and other partners, to reach

millions of young people across the country and spread the message of the

Healthier Generation movement.

    Nickelodeon has committed more than $30 million and 10% of its air to

health and wellness messaging. Over the past 2 years, Nickelodeon has also

awarded approximately $2 million in grants and through its "Let's Just Play

Giveaway" to schools and after-school programs to help provide resources

that will create and expand opportunities for physical play. For more

information on Nickelodeon, visit http://www.Nick.com,

http://www.Nickjr.com or http://www.teachers.nick.com.

    Nickelodeon, now in its 27th year, is the number-one entertainment

brand for kids. It has built a diverse, global business by putting kids

first in everything it does. The company includes television programming

and production in the United States and around the world, plus consumer

products, online, recreation, books, magazines and feature films.

Nickelodeon's U.S. television network is seen in more than 90 million

households and has been the number- one-rated basic cable network for

eleven consecutive years. Nickelodeon and all related titles, characters

and logos are trademarks of Viacom Inc. (NYSE: VIA and VIA..

SOURCE Nickelodeon

[TheKlockster]

Yeah weird that it doesn't mention CBS or Cedar Fair.

[The Interpreter]

Especially since it does mention the Paramount Parks. Traditional PR writing would then list their owner and its slug line...

[Kenban]

Its from April at that point there would have been no point to talk about Cedar Fair...

[The Interpreter]

a. It's been updated and re-released just prior to the beginning of the showing of the reels at the Paramount Parks. This wasn't available on the web again until recently.

b. It doesn't mention CBS or Paramount Parks at the end either.

No matter how you slice it, it's just strange.