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FUN Q2 Results


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So:

Segmenting price customers and those who will pay more is important.

West Coast season pass sales and favorable west coast weather helped a great deal.

The joint venture Dinosaur attraction at Kings Island is a

harbinger of more in park revenue generating attractions to come.

The Fast Lane system at Kings Island, ditto.

Hotels, signage, rides...at Dorney, Carowinds on the recently announced land acquisitions are all possibilities.

Corporate decides what additions are made at the parks, the GM's are responsible for keeping additions on time and in budget.

Knotts' WindSeeker is due any day now (and yet West Coast results are the best so far this year).

Families spend more than thrillseekers. Water park guests spend less than dry park guests.

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The joint venture Dinosaur attraction at Kings Island is a harbinger of more in park revenue generating attractions to come.

As in Sandusky, 2012? B)

The Fast Lane system at Kings Island, ditto.

Again, as in Sandusky, 2012? B)

Corporate decides what additions are made at the parks, the GM's are responsible for keeping additions on time and in budget.

As we often suspected. :P

Families spend more than thrillseekers. Water park guests spend lesscthan dry park guests.

Which is likely at least partly due to CF being so far behind the curve on Point of Sale and Debiting technologies... a barcoded wristband, linked to a credit card or cash account would make in-park purchasing much, much easier for waterpark guests. Heck, even being able to use your Cedar Fair Resort hotel key for purchasing items would be easier.

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For the second quarter of 2011, average in-park guest per capita spending increased 1%, or $0.39, to $38.95.

I find it intresting that Six Flags in- park cap spending increased 4% to $17.08 & CF increased 1% to $38.95.

Admissions revenue per capita of $22.28 increased $1.88 or 9 percent, in-park revenue per capita of $17.08 increased $0.62 or 4 percent, and overall guest spending per capita increased $2.50 or 7 percent. During the second quarter, guest attendance grew slightly to 8.2 million.

http://investors.sixflags.com/phoenix.zhtml?c=61629&p=irol-newsArticle_Print&ID=1588338&highlight

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