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Jeff Ellis Management In The News


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If that poor soul had drowned, his family would had sued the city and Ellis. If they saw the life guard and he did not attempt a rescue and if he said, "well he was outside of our area of responsibility, the family would be fit to be tie," and I would not blame them. Ellis decide to rehire him due to all of the poor PR that it caused but the life guard decided to not go back.

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Great example of how corporate "rules & regulations" can fly right in the face of common sense (not to mention, human decency) if applied without considering the context. As soon as I saw this story on the news yesterday, you just knew that this was going to end up being a PR nightmare for them...and rightfully so!

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I'm baffled how poorly this was managed, but is one of the risk areas when we privatize some services - if this was a city guard v county guard border would it even have been an issue?

As forr the company, Imagine the positive reaction the following press release could have garnered - Lifeguard Saves Drowning Man, despite being outside the on duty area, a Jeff Ellis guard reacted quickly and saved a man at the xyz beach yesterday. While responding, he also ensured his area of the beach was covered by other guards on his team keeping everyone safe.

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