Jump to content
Sign in to follow this  
IndyGuy4KI

Cedar Point Rolling out Wild Card Program

Recommended Posts

 

Quote

Guests staying in a Cedar Point resort property from May 10 through June 29 can purchase a special Wild Card package. The Cedar Point Wild Card is valid for unlimited Cedar Point admission May 11 through June 30.

Cedar Point Wild Card does not include a drink wristband, admission to Cedar Point Shores, parking, early entry on future visits, season pass benefits or add-on options like dining plans, drink plans, FunPix, etc.

 

Read the full story here:

http://www.sanduskyregister.com/story/201901310016?fbclid=IwAR0k1lDPmMH5bbNtHRzXtOEcTPa7-n5ZVsHuq1OnS4FpH9-00Cp0_9tk70g

@CPFoodBlog

Share this post


Link to post
Share on other sites
1 minute ago, teenageninja said:

Seems pretty expensive to me.

Still a better price point than a platinum pass. Then once they have made that investment they will want to book a few more days to take advantage of that "card".

Share this post


Link to post
Share on other sites

This is a wise move as it improves three areas of revenue.

 

1) Yield management of resort and hotel properties are improved as otherwise empty rooms produce lucrative marginal revenues. Given a hotel room is perhaps the most perishable item sold--if a room goes empty tonight that revenue can never be recovered yet the high fixed costs of room inventory were expended nonetheless--almost all of the marginal room revenue enhancements fall to the bottom line.

 

2) On park revenues have the potential for incremental growth as guests visit Cedar Point and purchase food, beverages, locker spaces, water park admissions, gifts and souvenirs, photos, and possibly additional hotel nights.

 

3) Admission revenues increase as the guests purchase the Wild Card option with the hospitality stay. Think of it as a limited season pass which shifts visits to the slower shoulder season. Such a strategy also creates space at Cedar Point for potentially higher revenue guests as crowds are thinned via revenue leveling from peak periods.

 

Share this post


Link to post
Share on other sites

Most people within driving distance don’t stay at the hotel and already have season passes.  The average rate during this time period for Breakers is around 275/night and express $160/night.  Adding another 60 bucks per person for wild card makes the current stay pretty expensive for a family (including parking/food for the family for the current stay).  For a family to return, they still would have to find an area hotel, pay another $20 for parking, fight the traffic, and have food expenses for a return visit which still seems expensive.  

Share this post


Link to post
Share on other sites

This ticket makes sense for the target audience.  Guests staying at the park owned hotels.  Instead of thinking about it as a shorter annual pass think of it as a length of stay ticket.  The guests have no need to return to save money, they just have to spend more than one day at the park.  As far as I can tell this is cheaper than any multi day ticket and cheaper than two single day tickets.

Share this post


Link to post
Share on other sites

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now
Sign in to follow this  

  • Recently Browsing   0 members

    No registered users viewing this page.

×