http://www.cedarpoin...ial_Message.cfm

Tony is leaving CP, and Tyler has other responsibilities to tend to. So ends an effective way of communication, compared to the modern facebook system.

Thats a same.

I liked reading this...

Its a shame.

The Facebook aspect of marketing and sharing information has risen in the last couple of years, and many companies are turning towards it to share news.

I went to the site almost everyday to check out what was on the blog. Usually it was nothing but when it was it was pretty fun to read.

By going nearly exclusively Facebook, parks are excluding some from their efforts. This is not smart...not at all.

Things have a way of correcting over time....

Excluding some, yes. But look at CP for example, by that whole "500,00 and we will tell you hints about the new ride", they got their fan base to 500,000 at facebook. Now that when CP wishes to announce something or say something, it is going to reach many of that 500,000, which is much more than the fans who read the onpoint. Some people are excluded, but many more are included that would not have checked CP's website for a blog.

That's why they should use Facebook to point people to the blog on their site. Why KI and CP have yet to figure out that the best option is to use social media to point people to their site is beyond me.

You expect that sort of brilliance from the same people who can't figure out why a url like visitkingsisland.com is a problem?

You expect that sort of brilliance from the same people who can't figure out why a url like visitkingsisland.com is a problem?

What's the problem? I usually get it right in only 10 mins

As of today, Onpoint! is history, it has been completely erased from cedarpoint.com.

Not unlike Kings Island and a former blue ice cream/pizza slinger! Meanwhile, all evidence of 5@5 soldiers on at Kings Island's Facebook page...

http://www.facebook.com/notes.php?id=155893938367

Now, if Cedar Point would only also erase its new pizza....sigh.

It makes you think, doesn't it?

Sometimes, I have so many Qs. Speaking of which, it's about time we heard from them again...

You expect that sort of brilliance from the same people who can't figure out why a url like visitkingsisland.com is a problem?

Interesting note about the domain. I was doing some research to find out who owned the various "kingsisland" domains, and it turns out that Paramount Parks bought kingsisland.us. It's not really any better than visitkingsisland.com though.

It would help if they could make arrangements with the Toronto-based company that owns kingsisland.com to have something pointing people looking for the amusement park to the correct site though.

http://www.cedarpoint.com/public/fun/blog/2010/8/31/A_Special_Message.cfm

The blog post have reappeared, how interesting.

Perhaps this has something to do with a question (Q) they expect tomorrow morning?

Or not.

Back by Popular Demand

http://www.cedarpoin...ular_Demand.cfm

I guess the Facebook only approach didn't work out as well as thought? Or was a Q involved?

PhantomTheater, who is quite happy to see the blog returned. Can Becca be a good replacement for Tony?

Or, she volunteered to do it so they reopened the blog. The Facebook posts always seem to have a lot of comments- far more than I ever have seen on the blog entries.

Blog =/= Facebook

The Blog is a great way to play off the curiosity and enthusiasm of, well, enthusiasts. She can be a little "geekier," and go into a little more detail. The folks visiting the blog are going there on purpose, with expectations of what they'll see.

Facebook is a way to reach casual fans, "GP" as we might call them. The park's posts pop up in fan's newsfeed, so they don't necessarily have to be looking for the park's message to see it.

A good New Media strategy uses the company's website, Facebook, Twitter, and sometimes sites like Living Social and Groupon to reach as wide of a base as possible. Each of those sites has their own strengths and weaknesses, and a good communications rep can identify those and play off of them.

Or, she volunteered to do it so they reopened the blog.

Very unlikely.

I remember CP had a job posting at the end of last season for an entry level marketing representative to handle the park's social media. If this is a new position it would make the blog an easier task for the marketing department to get done.

I doubt I will ever like her as much as I liked Tony, but I am happy to see the blog back.