Why Six Flags Needs to Rebalance Its Food and Beverage Strategy

[DonHelbig]

Has Six Flags trained guests to ask, “Where can I use my meal plan?” instead of, “Where should we eat?” The company already has the building blocks—from smokehouses to food festivals—but there’s an opportunity to rebalance its food and beverage strategy by combining value, signature dining and premium experiences into something guests will remember.

FULL STORY: https://themeparksbydon.com/six-flags-food-and-beverage-strategy/

[IndyGuy4KI]

That is a great article Don. I love this idea. I also think the tasting cards need to come back for Food and Wine and Grand Carnivale. When we went to Silver Dollar City a few weeks ago, my whole family bought tasting cards and it was a lot of fun. Like you said, we were like, "what do we want to try next." The cards make it fun, which gets people to spend money. I have refused to purchase food at KI's events since the cards disappeared.