Why Six Flags Needs to Rebalance Its Food and Beverage Strategy

[DonHelbig]

Has Six Flags trained guests to ask, “Where can I use my meal plan?” instead of, “Where should we eat?” The company already has the building blocks—from smokehouses to food festivals—but there’s an opportunity to rebalance its food and beverage strategy by combining value, signature dining and premium experiences into something guests will remember.

FULL STORY: https://themeparksbydon.com/six-flags-food-and-beverage-strategy/

[IndyGuy4KI]

That is a great article Don. I love this idea. I also think the tasting cards need to come back for Food and Wine and Grand Carnivale. When we went to Silver Dollar City a few weeks ago, my whole family bought tasting cards and it was a lot of fun. Like you said, we were like, "what do we want to try next." The cards make it fun, which gets people to spend money. I have refused to purchase food at KI's events since the cards disappeared.

[brenthodge]

Wonder if more of a “point” system would work. You purchase a plan based on number of points pr day, 1-4 with no time limit, and have CLASSIC items, SIGNATURE items, and PREMIUM dining experiences. Classic items are 1 point, Signature are 2 and Premium are 4 or 2+ half the cost of the experience. Let people decide how to use these points through the day. If you are at the park less and only want a burger each time you come, buy the 1 point and buy other food on days you stay longer. If you come a lot of longer days, or always want more elevated food, buy the 2 or 4 and eat more, or better each time. If you want that International Restaurant Peanuts Breakfast Buffet, you know you are using all your points for that one experience and will be paying for any other food that day, but as Don said, make each of these tiers truly reflective of their “price”.