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Cedar Point Leaves Main Ticket Price Unchanged


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... Rick Munarriz, a stock analyst for the Motley Fool investing Web site, said the park could try to increase revenue in other ways, such as raising prices for food and drinks. Mr. Speigel said other amusement companies are searching for ways to cut costs. For example, Six Flags Inc. is raising prices at its parks, but also said it would cut $100 million through decreased marketing and cuts in operations. "The last two months everybody's been watching the [stock] markets and commodities to see where things were shaking out for 2008. The people I've talked to throughout the industry, they've all been watching the economic indicators for a sign," Mr. Speigel said.....

http://toledoblade.com/apps/pbcs.dll/artic...ESS06/801220366

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Can't agree with Rick on this one. The last thing CP needs to do is raise their drink and food prices. They are already outrageous as it is. I think raising those prices could price themselves right out of the market considering that it seems that this country is heading for a recession. People can't afford to go there now, what would make them think that the GP is going to want to pay more when they are already getting tight with money?

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See if you have high prices for example and are making $2 profit per sale and 1 out of 10 people buy the product. If you lower the cost to where your making .50 per profit and say 9 out of 10 people buy the product you would be making 4.50.

Logicaly this makes but im pretty sure CF bases their revenue on per caps, so if i person spends $10 on something or 10 people spend $1 on something the per cap would remain the same reguardless of actual profit.

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FOFirehawkFAN,

Your per caps analogy is not accurate. If one person spends $10 on items in the park, then the per cap spending is $10 (theoretically). Now, if you have ten people in the park and they collectively spend $10 in the park, the per cap spending is $1. Essentially, per cap spending is an average of how much each park guest is spending while in the park. So, if you have ten guests in the park, they may spend say $150 combined while at the park. That breaks down to $15 per caps. Even though say guest number 8 may only have spent $5, while guest number 2 spent $25.

Raising prices does not necessarily mean that per caps will go up. If guests feel like they are not getting good value for their money, they are less likely to spend their money in the park. They would be even more reserved to do so multiple times for say, a soft drink. However, if they feel like they are getting a bargain, they would be more then willing to open up their wallets more then one time to buy soft drinks. Which is better, a guest buying one soft drink at $3.50 a pop, or the same guest buying three soft drinks at $1.75 or $2.00?

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^ Sure they let a whole bunch of qualified people go.

It happens with many businesses around the World. New management, new ideas. Some employees just can't shake the policies, work ethics, or traditions of their former boss (not that their former boss was wrong in the decisions that were made).

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^ Sure they let a whole bunch of qualified people go.

It happens with many businesses around the World. New management, new ideas. Some employees just can't shake the policies, work ethics, or traditions of their former boss (not that their former boss was wrong in the decisions that were made).

I think what KIBeast is trying to say is that there were many employees that were let go that had worked for the park for many years, and knew the park and it's operations backwards and forwards that could have helped in the transition.

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I do understand where he is coming from, and when it comes down to new management there are positives and negatives to both sides.

You can let some people go and try to change the way things are ran on a day to to basis as well as change the personality of the park by bringing in new people and fresh ideas.

-or-

Leave the people where they have been for years to try and ease the transition as well as learn on how things go certain times of the year.

But which way is better? That can only be answered after the decision has been made a few years down the line.

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Well, I think it is rather common knowledge that Cedar Fair initially let too many people go that knew the markets for the newly acquired parks. Just look at what they`ve said about season pass sales at their new parks. They underestimated the importance of pass sales at these parks. Remember, that at the legacy parks, pass holders accounted for 10% of the attendance, while at the former Paramount Parks, that number was closer to 40%.

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Well, I think it is rather common knowledge that Cedar Fair initially let too many people go that knew the markets for the newly acquired parks.

Common knowledge? Perhaps after the fact. But that decision has since been rectified. Even without the people that supposedly could have shared their knowledge about the markets.

Again, nobody is perfect. And there will be some decisions that will be wrong.

But it is funny that hindsight is usually 20/20.

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The problem may have been addressed, but we will not know if it has been rectified or not until season pass sales have been announced, if they ever are. . .

Even then, we may still not know. General economic conditions have deteriorated. Even if season pass sales are down, perhaps even greatly, this does not necessarily mean that such would not have been the case had CBS continued to own the parks. There's just too many variables. Put another way, what is, is. What would have been can never be known with certainty.

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