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Paramount May Build Theme Park...In Japan


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It still some what boggles my mind that Paramount (and later Viacom and CBS), never put much value on the marketing potential of the former Paramount Parks. Now Paramount Pictures wants to build new parks overseas? While those could be growing markets, I still think they really missed out on their chance to market to millions of Americans with their former parks. They really did not exploit the synergies of being owned by a media company like Disney has done with its parks.

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Me suspects they nowadays come in claiming to want to build a park, then want someone else to finance it, build it, own it, operate it, maintain it and, oh yes, pay them a licensing fee. See also: Nick Universe, Viacom, CBS and then Cedar Fair...the difference being they rushed to install a Nick U at what was then PKI before they sold it...the better for Sumner Redstone to collect huge licensing fees from in the future, they hoped.

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Paramount didn't sell the parks. CBS did. Paramount Pictures is part of Viacom. Viacom has a strong interest in licensing its intellectual properties and making money from them (including charging Cedar Fair big time bucks for Nick U, if it can get it).

CBS had ended up with the parks when the old Viacom was split into what is now Viacom and CBS. CBS got the last laugh when it sold the parks for far more than either CBS or Viacom probably ever dreamed.

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Paramount if they had kept say Kings Island and Kings Dominion as movie parks where movies come alive could have made it big::::

I feel those two parks would have made Disney rethink seasonal parks::;and Paramount could have built some really themed rides:::Something like Spiderman, the hulk etc. ;

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Disney DID rethink seasonal parks...and tried to build Disney's America, right outside Kings Dominion land, in/near a civil war battlefield. They lost that battle, Six Flags renamed Adventure World to Six Flags America...and we know how that ended.

Your point is a very good one, though. Why on earth Viacom didn't do more to use the Paramount Parks to market Paramount Studios in a massive and world class way, I will never know.

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Yeah , how ironic, they said the plan was aborted due to high projected cost. Well the last I checked they should be familiar with costs due to the fact that they just owned Kings Island for a few years lol lol. I agree with you Interpreter, why didnt they just spend the money on the Kings Island park in upgrades and turn it into a world class amusement park. I am allready impressed with what Cedar Fair has done with it and I am sure CBS had a much larger budget to take from. Amazing what can be done with something if you do it from the heart, thats where it comes from when Cedar Fair does it. They truly love the amusement park industry.

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Looks like Expo land in Japan will become a Paramount Park. Where I have seen Paraount buy parks and say they are going to turn it in too a movie park right away before?

A lot could have been done at King Island. Like another park kinda like MGM at Walt Disney World. Add some hotels and you could have made alot of money in the 1990's.

Osaka’s Governor claims he has spoken with Paramount to discuss a proposal to reinvent the closed Expoland theme park as an all new theme park themed to Paramount film properties.

According to the news report, Paramount Pictures approached the government about the concept back in August.

Paramount previously had plans to build a park in Fukuoka but those plans were abandoned due to the high cost of the project.

Being able to takeover and transform an existing theme park in the midst of a bankruptcy would certainly offer some major cost savings.

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  • 7 months later...
Paramount and Sun Capital Management, an Osaka-based real estate fund manager, are partnering on a $1.34 billion theme park.Paramount Resort Osaka will be built on the site of the failed Expoland amusement park in Suita, a city in the Osaka area, and will include pic-themed attractions, a five-star resort hotel and various commercial facilities.

It is tentatively skedded for completion in 2012.

The details of the deal are being hammered out between Sun and Par group company Paramount Licensing.

Sun is raising funds and setting up a management company for the project; Par is supplying its pic properties and know-how but no coin....

(spelling and words as found in the original...it's show biz speak. Par is Paramount. Skedded is scheduled. Pic is movie or movies. Coin includes nickels....)

http://www.variety.com/article/VR111800614...yId=19&cs=1

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