En****ification, or platform decay. It's becoming common across everything in American life right now. Companies that built a reputation in quality eventually shift from focusing on customers to maximizing profits for shareholders. I hate Wall Street... It used to be that a shareholder was someone who believed in the company, wanted to promote it and give it more capital for growth. But now? In this day? It's people who probably don't eat, shop, pay or visit the companies and locations they "own". Just soulless ghosts who could care less about the actual company or the product. And it used to be we could fight back with our wallets by refusing to buy, but now these "shareholders" and corporate suits can just shift money around, short sell and more to stay wealthy... And if the brand dies we the consumer just get blamed for it.