William C. Price, Kings Island's third general manager, passed away recently at the age of 89. He was originally hired by Taft Broadcasting in 1974 to be the marketing director for Kings World, their planned park in Chicago. When plans for that park fell through, Taft moved him to Kings Island as the park's director of corporate sales. In 1975, he was promoted to the marketing director position. He was Kings Island's vice president and general manager from September 1976 to October 1980, when he was promoted to a position in the Taft corporate office. On a personal level, he was the second person that I ever interviewed for my book. He was so supportive of the book project throughout my entire writing and publication process, which meant a lot to me. He had been hosted at the park a few times in recent years, including for the park's 50th birthday on April 29, 2022. His legacy includes bringing Evel Knievel to the park for his record-breaking jump, and spearheading the projects to bring The Beast and the original Bat to life. His tenure helped put Kings Island on the map, and established Kings Island's position as one of the world's most prominent amusement parks.