I think it would have been a great idea to give a special deal (50% off, buy one get one, etc) to first-time gold/platinum buyers, because, I think most passholders who didn't go, didn't go because they thought the food would be poor quality, old, or some other reason not to go. Another honorable thing I noticed is that they held it even on less-crowded days. We went once when there were about 10 people there for it. It was far better service than I've ever seen at any of the other KI restaurants.