Orion-XL200

Gone are the days where gold tags would step in to help operate rides. It always made me giggle seeing the suits on platforms.

Aww how nice. Looks like suggestions were used.

This is what passion for the park looks like, even a mild interest.

It's definitely still relevant, I mean if it wasn't why would they include any reference or Barry Williams in the season last year? I'm in my mid 30s....have friends in their 40s and 50s who regularly watch The Brady Bunch on streaming and especially look for the Cincinnati Kids episode when it airs on MeTV and stations like that. The point of only being open weekends would apply to the idea you shared earlier of posting when it actually aired in November. Working in marketing and communications myself and knowing the former comms director/staff extremely well for years before I joined KIC, shows me how far comms has went from stellar to mediocre at best. Storytelling is one way to show an effective communicator/marketing professional (there are many other ways)....when your brand goes from storytelling to almost radio silence, the brands marketing/comms department is not effective. Does stock footage that includes other parks, an ad featuring a removed ride or a selfie drive attendance? The first two, maybe, but those will lead to disappointment for those who see a roller coaster that they want to ride is not at Kings Island or they go to ride Pipeline Paradise after Soak City Opens. Storytelling doesn't even have to be elaborate...share footage of The Racer on the show and then how it looks today with a message that conveys lasting thrills through the 70s to today which includes a "get your gold pass before prices go up!"

There's a difference between in park entertainment featuring the history of the park (not set up by a comms department) to have Brady Bunch featured as a portion of the fireworks show as well as Barry Williams narrating the show and a post/blog/etc. acknowledging "on this date...." a year later. As long as I remember there was a fairly consistent post about the filming being made and posts going out when the park would be aware of "The Brady Bunch episode of "The Cincinnati Kids" filmed at Kings Island will be on ____ at 7:00 pm." Not only do posts increase park awareness, but they have a reach....reach translates into potential sales/financial growth. How hard would it have been for KI Comms to make a post "Today is the 50th Anniversary of when The Brady Bunch arrived at Kings Island, make sure you grab a gold or prestige pass to ride The Racer like the Brady family, throw a football like Greg Brady, enjoy food like Cindy and Bobby," etc. Folks who grew up watching The Brady Bunch would eat that crap up, see the photo below. It's all about marketing to your audience. The 3rd quarter of the year can use a boost in sales due to shortened operating schedules....the anniversary hits in 3rd quarter....why not try to boost sales for season passes coinciding with a famous event at the park?

"And yet SOMEHOW Chad remains..." .... Oh wait you meant from the episode: "Well, ice cream isn’t eating, it’s licking. Right?" - Bobby Brady.

Did Chad get inducted or tell you to share this information? Seems like it with the little information you gave that showed it was "interesting."

Wasn't the 50th anniversary of the Brady Bunch filming at the park within the past couple of days? Not a single word on social media, no press coverage? With such a big history event in the park that shared our park with the nation, you'd think there'd be some kind of recognition of the milestone anniversary. Another failure of KI Comms and shows they don't actually know/care about the park.

It's the fact that you don't think answers are valid because you don't agree. Let's get back to discussing KI Comms in this thread instead of this.

I still like Flight of Cheer

Did they really dm ElToroRyan or is he just trying to get engagement? Edit - Apparently RMC dm'd Coaster101

I could get behind this.

Agreed...so many things that could have been done....but unenthusiastic effort from KI Comms shows that they do not know the park or that they just don't care.

How soon was that posted after I asked? Just wondering.

Wonder when a new park released POV of AE will come out.

Not a SOB teaser....there are several "outposts" throughout the park....this is just AE theming being featured.

Looks to be just content featuring theming in and around AE.

Could really hope. The last time I was on it, the ride itself was not great....scenes were extremely dark and then in the "tunnels" between scenes there were various holes that you could see another part of the building through. Don't get me wrong, I'll gladly ride it, but it definitely needs a complete refurb or a complete replacement.

Totally understand that....most guests I can imagine won't see it as a major project. I mean, when I was at the park last (before the announcement) someone stated "oh they're reopening the Dragster on the 1st!" The enthusiast community cares more about the project than the GP. GP needs to be teased to, to get interested in coming back. Enthusiasts typically don't need convincing to come back for a new ride.

Exactly!!!! You get it! I mean Cedar Point (though I assume it's a much bigger investment) had a teaser campaign, basically to add 2 additional launches and a spike to an existing ride. People have been talking about it since the "reimagining of TTD" and there's been a buzz. As mentioned, Holiday World, a small regional park that is getting tons of coverage everywhere, had a teaser campaign, a website, etc. Silver Dollar City has been teasing their 2024 addition/ride replacement for a while, there was a campaign. Even though it's essentially going to be "the same ride" (disclaimer not exactly but concept and the like), they did something to hype up what was new for 2024. Even lil ole Dorney (such an interesting place), had a teaser campaign to build hype for their new coaster such as video teasers, an in park display that kept getting added to, etc. KI had this at 6:36 the night before the "announcement": It just seems lazy. It's clear that those in charge at KI Comms aren't enthusiastic about the park or getting the word out about anything. I'm not saying that they need to do an in person announcement, though those type of events do draw crowds, boost attendance the day of and if merch is available boost sales, but there should be some effort to sell a new offering. The park used to have pride in the kids area....why not have a teaser campaign using the Peanuts gang? I understand that the kids area is not necessarily worthy of a campaign such as Iron Menace or TT2. Why not get current/future guests excited to hear what's coming and keep that momentum going throughout opening?

Not sure this is a good image to put out there, sure it's a typo, but really? They were harmed in the making of this video? Why reuse a video from 3 years ago? Why not show a video of all the coasters and ask for feedback to get engagement?

Extremely well stated.

Hah I'm aware. I would never consider Prestige as it's nothing of value to me.

Carowinds fans aren't happy

https://www.ky3.com/2023/08/14/silver-dollar-city-unveils-new-fire-hole-attraction-releases-ride-date/