Families spend sooo much more than enthuastists per a trip usually, even if the enthuastist comes multiple times.
Oh! And some families do come multiple times! Even if they don't like in the Cincy/ Mason area.
I work there, and to be honest, I feel I see a LOT more families than those people hunting for a thrill.
I'd rather be a family park anyhow.
I know when I went
Admission (x2 cause 2 people work there)
Food (x4)
Games (x4, kids love winning the plush)
Sovenirs (x6)
Ice cream / Candy (x6)
p.s. No, I don't have kids, I just work with a lot of them, and have a ton of nieces and nephews.