"The Largest Amusement and Waterpark in the Midwest"

[Losantiville Mining Co.]

I remember this claim being a big thing for Kings Island back around and before 2016. Is it still true? Does it matter? I understand that it might have been referring to the sheer acreage owned by the park, but even if you adjust what is meant by the size, how does KI hold up to the other Midwest parks? Zoombezi Bay claims to be the largest waterpark in Ohio. Is that true as well? Last I remember, Soak City is still larger than ZB. How do you think Kings Island could work to reclaim these titles?

Personally, I think the park could at least expand Soak City (and change the name/theme) to be the largest waterpark in Ohio/the Midwest. Six Flags might not want KI to overcome Cedar Point to protect their golden child, but I think they should be keeping both parks up at the top of the combined chain instead of holding one down for the other.

[Orion-XL200]

Honestly, I don't think the "biggest" or "largest" terms are worth marketing to. Most consumers these days aren't going for the biggest/largest _____, they're going because of proximity to home and the best deal.

[disco2000]

3 minutes ago, Orion-XL200 said:

Honestly, I don't think the "biggest" or "largest" terms are worth marketing to. Most consumers these days aren't going for the biggest/largest _____, they're going because of proximity to home and the best deal.

And that is exactly why KI puts in and does what they do.... 

People are going to come regardless based on proximity and cost.

[DonHelbig]

Biggest and largest doesn’t move the needle. Experiences that are worth repeating do. 

[Browntggrr]

^ Given that, why use it in marketing the park/ rides etc.?

[Orion-XL200]

It used to do that, but now, not so much. The terms may be used in marketing materials but they aren't the main focus. For example, marketing for Siren's Curse mentioned that it was the tallest, fastest and longest tilt coaster...but a lot of the marketing was tailored to "answer the call." It also focused on the tilt element vs the stats.