In recent years, corporate strategy has intentionally been driving KI and CP in two very different directions. Before Mike took the reins at KI, the push from corporate had been crystal clear: KI is for families; CP is for the thrill junkies.
The thinking at the top is that by polarizing the two parks, they maximize profits for each. They’re playing a different game now, one that isn’t necessarily about appeasing the hardcore fanbase but about securing long-term revenue.
If you're hoping for KI to get another groundbreaking giga coaster or something to rival Steel Vengeance, you’re not reading the room. That ship sailed before Mike was even hired. They know families with kids are more likely to spend on meals, games, merch, Fast Lane passes, you name it. CP, on the other hand, benefits from the traveling adrenaline-seeking crowd who come for the coasters, and are more likely to drop extra cash on a second or third day at the resort.
Sure, you might your buddies on YouTube talking about what's “missing” at the parks, but the real meetings behind closed doors? They're talking about the ROI of adding more Peanuts/DC theming or expanding Soak City. They know exactly whose wallet they're targeting with each investment.
I know that’s not the message some of you want to hear, but it’s been the reality of Cedar Fair for close to a decade now. If you’ve got kids, you’re going to love what’s coming to Kings Island. If you’re all about speed and inversions and airtime, your place is at Cedar Point. They’ve carved out the paths for these parks, and they’re sticking to it.