Delaying the release of an events calendar until just before opening day is a missed strategic opportunity. By that point, many guests have already mapped out their 2026 travel plans around parks that announced their events months in advance. In a market where consumers are making decisions earlier than ever, waiting to communicate key dates means risking that Kings Island gets left out of the consideration set entirely. It’s not about timing. It’s about mindshare, trip planning influence, and ultimately attendance from guests who may have chosen differently if they’d had the information sooner.