Gold Pass extended through July 4th

[BoddaH1994]

https://www.visitkingsisland.com/tickets-passes/season-passes/gold-pass

Makes you wonder how well season pass sales did this year...

[Tera Ryzing]

Dont they normally extend anyways?

[IndyGuy4KI]

4 minutes ago, Tera Ryzing said:

Dont they normally extend anyways?

Usually 24 hrs or a few days. Not another month.

[teenageninja]

My wife asked this question last night.  I think sales are fine, but there really isn't any negative to extending the gold offer.

[Tera Ryzing]

2 minutes ago, teenageninja said:

My wife asked this question last night.  I think sales are fine, but there really isn't any negative to extending the gold offer.

It would allow people to be able to attend haunt/winterfest to buy things in the park.  A season pass ends the end of the regular season?

[teenageninja]

26 minutes ago, Tera Ryzing said:

It would allow people to be able to attend haunt/winterfest to buy things in the park.  A season pass ends the end of the regular season?

Who knows, I don't know anyone that's ever had the regular pass, but I was saying it's of no real negative impact to the park to extend the offer.

[King Ding Dong]

The negative being price integrity.   The whole point of the gold version is to encourage people to buy early and hopefully get them in the park sooner than they would otherwise.   When you start extending the offer, and in this case by over a month, the buy early incentive is diminished.  

[BoddaH1994]

3 hours ago, teenageninja said:

My wife asked this question last night.  I think sales are fine, but there really isn't any negative to extending the gold offer.

Sure there is. The whole point of the gold pass offering is to entice a sense of urgency with pass purchases. This is incredibly damaging to that. Desperate move.

[Tera Ryzing]

The other parks extended till June 4th.  KI's is a month later.  Wonder if the KI brass is feeling a little hotter seat today?

Maybe they presented a giga based on season pass sales being down?

[IndyGuy4KI]

16 minutes ago, Tera Ryzing said:

Maybe they presented a giga based on season pass sales being down?

How would they know until now? Maybe sales are up and want to capitalize on that. We really don't know. 

[malem]

KI is the only park in the chain where Gold goes away. Other parks that offer gold continue to offer it as long as that season's passes are on sale.

It's no secret that Cedar Fair has been pushing season passes progressively harder versus admission tickets. The park just came off a record year; I really don't think lack of sales is a factor. They probably just want to turn more of their early summer visitors into repeat visitors.

I just wish they wouldn't advertise a deadline of Memorial Day if the actual deadline is the Fourth of July, as people will feel like they hurried up for nothing.

[Tera Ryzing]

[malem]

^ That is the deadline for current prices. Carowinds will continue to offer Gold after that date, albeit at a higher price.

[funpark]

People deciding to go for platinum passes this  year might effect gold pass numbers but I don’t know how many are doing that  . My girlfriend and I upgraded to platinum this year  so we can visit Cedar Point more.

[spooky21]

I got platinum myself. I doubt it's an issue with sales.

[harmony29]

We also got platinum, I just wish we had the money to visit more than just KI and CP but I'm not going to complain since a lot of people can't do that and we've been very fortunate this year in how much we can visit.

[flightoffear1996]

I never understood the point in a gold pass anyway.  Anymore every season pass holder is gold.  I wish they would go back to charging the extra $10 a pass to go gold and get some real benefit from them.  I actually like the tiered Six Flags membership options.

[jdf21972]

I agree that it is good for the park to sell later as they are open until December, but no matter what date the park chooses, procrastinators will still wait till the last minute to purchase, and then people will complain they missed the gold pass sale. The gold pass status I don't show as diminished as people will take advantage of early renewal pricing and get the benefits. I would like to see the regular passes disappear and just offer gold & platinum and in the future offer the Pre-K pass as other CF parks are doing.

[TheRickster]

Pass and ticket sales should be down this year because there is no new attraction. Shouldn't be a surprise to anyone, even CF or KI executives.

[BoddaH1994]

1 hour ago, TheRickster said:

Pass and ticket sales should be down this year because there is no new attraction. Shouldn't be a surprise to anyone, even CF or KI executives.

Some of their best years have been years that they had minor or no new attractions.

Honestly, I doubt attendance is down, but I’d have to fathom the guess that gold pass sales are down. Again, this isn’t something that is typical and there’s no way in Hades that extending the deal to July was the original plan.

[King Ding Dong]

Over the years I have seen some pretty ridiculous business accounting shenanigans  that while good for the overall business have negative consequences on some of the smaller fiefdoms.  I wouldn’t be a bit surprised if something like this is happening.  

CEO:  With our big capital expenditures this year at CP Planitinum Pass sales are way up especially at KI!  Congratulations everyone for a great job in converting our customers.  

(a short time later)

CEO to KI Management:  I am really, really disappointed in your Gold Pass sales they are down over 10% from Q2 last year.   If you don’t turn those numbers around none of you are going to make bonus this year.  

 

[gforce1994]

I got a notification from the app that the gold pass deal would end at midnight tonight!

[Tera Ryzing]

There is signage at the front entrance that says july.

[disco2000]

^Simply a bug in the app - every notification you receive is going to expire at the end of the day (midnight) - if you got a buy one pretzel get one free offer in the app and look right now (at the present time) and it will be saying expiring in the next hour and some minutes, when obviously it has already expired since park is closed!  The Peanuts thing says expiring today too - go to the park tomorrow and the gold pass and Peanuts thing will show up again with an expiration time of midnight...

[malem]

The Gold renewal price and the discount for purchasing 4+ Gold passes both indeed expired last week.

Also, the Platinum price increased from $216 to $218, and Regular went from $117 to $126.

[LuvingKI]

On 6/3/2018 at 10:38 PM, disco2000 said:

^Simply a bug in the app - every notification you receive is going to expire at the end of the day (midnight) - if you got a buy one pretzel get one free offer in the app and look right now (at the present time) and it will be saying expiring in the next hour and some minutes, when obviously it has already expired since park is closed!  The Peanuts thing says expiring today too - go to the park tomorrow and the gold pass and Peanuts thing will show up again with an expiration time of midnight...

They still send out BOGO on the app? I've been 15 times this year and not received any offers..

[Magenta Lizard]

I don't think there have been any discount offers yet this year. I've been around the same number of times and the only notifications/offers were notifications about special events in the park. 

[BoddaH1994]

3 hours ago, LuvingKI said:

They still send out BOGO on the app? I've been 15 times this year and not received any offers..

You need to have WiFi/Bluetooth/and location services on in order to trigger the beacons in the park. I don’t know if they are using them or not, but I’ve gotten push notifications in weird places like at Great Wolf, so I don’t know what’s up with that.

[Oldschool75]

With this extension of the Gold pass and the push for sales of drink cups with the enticement of winning free tickets, it appears that KI is looking to increase some extra capital this season to spend on something. I wonder for what???




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[King Ding Dong]

Dividends maybe?