2026 Q2 Report

[Tr0y]

Unless more property’s are sold. I can’t envision Six Flags avoiding bankruptcy at this point. Too little too late to be jacking the prices up to what it is so far for the 2027 season. Not suggesting what they are asking for is wrong per se but doubling the price on add ons is going to be a hard pill to swallow for most folks. This price point should have been achieved by steadily increasing the prices on these add-ons and passes since post-covid when the parks saw a boom. But the past is the past and I hope this works out for them. Considering Legacy SF attempted to jack up their prices only to reverse course doesn't give me much hope that it will.

 

[RollerColt]

I’m a teacher, so in terms of large scale corporate business practices I’m probably lesser compared to the rest of you… but I just wonder how bad of an idea the whole “buy a pass and get in anywhere across the country” was for the company as a whole? 
 

I mean, I’m sure it was great for those who had the passes, but wouldn’t this type of model cause parks to lose potential revenue via missed general tickets? I imagine with so many guests coming into without needing general entry that had to add up over time…

[Losantiville Mining Co.]

I think it's generally an unwise business practice, though I also have a feeling that the company does not lose out on that much money all things considered. The type of people who are likely to visit parks in more than two regions are also probably the type who are willing to spend more in the parks. As with the rest of the season pass/membership sales I think seeing the numbers would help us understand a lot. 

The current leadership team probably does see the looming hand of bankruptcy coming down at some point and could be working to lead the company away from it. John Reilly especially is trying to at least improve the guest experience with what he has. If that leads to Six Flags declaring bankruptcy even after the quality upgrades then that's what will happen. We'll see corporate reorganization, parks sold off, and maybe even some parks closed. In that case I just hope Kings Island can be part of a new company instead of being handed over to Herschend. They're too big for what they need to be IMO. Their hands are in too many pots for them to hold any more big ones. If Six Flags ends up selling more parks, I don't think it would be until 2028. Unless they want a repeat of 2026 with the sale of 7 parks it just doesn't seem like a good idea if they can help it.

All of this said, my field is creative arts and planning so I'm also not the most in-the-know about good business practices. I just call it as I see it.