The people on this site really not good examples of what average is when it comes to utilization. The pass price and meal plan price make sense in context with how many times they are used on average, when considering every pass holder, not just a small group of dedicated individuals. Most passes really are not being used more than a handful of times a year. For every pass holder going 20+ times a year there are multiple only going 1, 2, 3 times. This is an old number and I cannot remember the source, but back around 2016 or 2017 I believe, the average was somewhere between 3 and 4.
I have never heard any hints at what average use is for the meal plan. But it’s obviously low enough that the chain is making a good deal of money at the current price. I am positive there are guests that get enough meals the park and the chain lose money on the meal plan, do they make it back on merchandise and other spending, maybe. Whatever my meal plan costs Cedar Fair is easily paid for from my in park spending and that I have a prestige pass and season long Fast Lane.
Raising the price risks losing those guests who don’t really use it frequently. The price point was decided to try to maximize revenue and profits, using data we don’t have access to. They are selling the idea of unlimited, and using data to support how often it actually is used. Guests are really bad at estimating how often they actually use their pass and meal plan.